
Our story
The scent of your soul
Maison 21G Paris is a house of creation, where perfume is made for one person at a time — clean, vegan and refillable.
Why 21 grams
Twenty-one grams — the weight, it is said, of a soul.
There are eight billion of us, each with our own memories, our own skin, our own way of moving through a room. We believe each of us deserves a perfume that belongs to no one else.
So we built a house where you are the one who creates: you choose the essences, we bring the craft, and together we bottle the scent of who you are.
Your scent, your style

The founder
Johanna Monange
Founder & Master Perfumer
Twenty years composing for the great houses — Firmenich, IFF, and perfumes the world still wears. Then one decision: to give the palette away.
Watch Johanna on filmIn her words
The last drop is yours.
For twenty years I composed for houses whose names everyone knows. I learned the palette the way one learns a language — the hour at which Jasmine Sambac opens, the way Sandalwood stays in a room long after everyone has left it.
And each time a formula was finished, the same thought came back to me: this has been made for millions of people. Which is to say, for no one in particular.
A perfume is not a product. It is a second skin. It is what remains in a doorway after you have walked through it, what someone recognises before they recognise your face. Something so close to a person cannot be decided for them — not by a committee, and not by me.
My role is no longer to choose for you. It is to give you the palette, and the craft, so that you may choose for yourself.
So I gave the palette away. Fifty-two essences, drawn from the most beautiful naturals I know, each composed so that it can be paired with any other. And the gesture that always belonged to the perfumer — the drop, the blend, the patience while it settles — placed in your hands.
I am still there, at the Scent Bar. I still suggest, and sometimes I argue. But the last drop is yours.
Twenty-one grams, they say, is the weight of a soul. I believe yours has a scent. My work is simply to help you find it.
Johanna MonangeFounder & Master Perfumer

Johanna on film
NOSY — perfume secrets, from the nose herself.

Sustainability
Clean by formulation. Refillable by design.
21% perfume concentrate
One of the highest concentrations in the industry, so a little lasts all day.
Clean formulas
Vegan and cruelty-free. Free from CMR substances, phthalates and GMOs. Dermatologically tested.
Refillable from day one
Among the first houses to launch a refillable perfume bottle — unsealed, to receive your Magnifier and be refilled in any of our boutiques.
Direct from the perfumer
No intermediaries between Haute Couture perfumery oils and your skin.

French DNA
Paris in every drop, wherever you are.
Our craft is French: Haute Couture perfumery oils composed in the Parisian tradition by master perfumers, clean and concentrated at 21%. That is the DNA of every creation, whichever of our boutiques you walk into.
And the house is international. Maison 21G Paris is present in eleven markets across Asia-Pacific, the Middle East and Europe, with the same essences, the same Scent Bar and the same ritual in each one.
The ritual
One Eau de Parfum. One Scent Magnifier. One of you.

Choose your Eau de Parfum
Built around one iconic natural ingredient, at 21% perfume concentrate.

Choose your Scent Magnifier
A second essence, added drop by drop, by your own hand.

Create your signature
Your pairing, in a refillable bottle — a perfume that exists once.
The perfumers
Seven master perfumers. 52 scents, yours to compose.
Each essence was composed by an acclaimed French or international nose from IFF, from natural raw materials chosen for their finesse — then designed to be paired freely with every other.
Dominique Ropion · Anne Flipo · Nicolas Beaulieu · Juliette Karagueuzoglou · Florent Di Marino · Avinash Mali · Pascal Gaurin

The experience
The Atelier de Création
In our boutiques, the Scent Bar becomes your workbench. Smell the raw essences, find the two that move you, and leave with a perfume you composed yourself.
Alone, with friends, for a celebration or with your team — every session is guided by our scent designers.

The carré galbé
Neither square nor round — like you.
A year of design went into our bottle. Inspired by the carré galbé of French glasswork, it cannot be confined to one form. A golden zamak rim traces its contours; the magnetic cap closes with a quiet, precise click.
It is made to be refilled and passed down — just like your scent memories.
The Scent Finder
Ninety seconds to your scent.
How do you want to feel? Who are you, when you are most yourself? Which two ingredients draw you in? Five questions, no account needed.
Create your scentWhere to find us
Eleven markets, one house.
Boutiques, Scent Bars, counters and duty free — each with its own services, from the Atelier de Création to engraving.
Find a boutiqueAsia-Pacific
- SingaporeAtelier · Scent Bar
- Korea
- Malaysia
- Australia
Greater China
- China
- Hong Kong
- Macao
Middle East
- Dubai
Europe
- Paris
- London
- Zurich
For Business
We also create scent identities for the world’s most demanding houses.
References
Selected creations for our clients.
@maison21g
Life at the house.
44.1K people follow Maison 21G Paris on Instagram.
Careers
Join the house.
We look for creative, agile and entrepreneurial people who want to change how perfume is made — and who enjoy doing it together, alongside Johanna and the Atelier team.
Explore open rolesThe Scent Club



















































