Disrupting the Luxury Automobile Sector: Maison 21G's Tailored Scent Journey

In the last two years, Maison 21G has emerged as a pioneering force in the luxury automotive sector, redefining the essence of exclusivity through unique, bespoke scent experiences. Our innovative approach has not only positioned us as leaders, but also as creators of unforgettable moments for luxury car brands and their discerning customers across Asia and beyond. Here's a glimpse into how we've transformed the luxury car buying and owning experience into something truly extraordinary.

A Scented Journey with Ferrari

Picture the excitement of acquiring a Ferrari, now enriched with a personalized element that transcends the mere act of driving and visiting the showroom - creation of your own car scent. Maison 21G has collaborated with Ferrari dealerships throughout Asia to introduce a fragrance bar in each location. Utilizing an AI-driven questionnaire designed exclusively for Ferrari, their affluent clientele can devise their unique car signature scent instantly, capturing the essence of both the vehicle and its owner. This innovative approach adds an unmatched level of customization to the exhilarating Ferrari ownership experience.

Exclusive Perfume Creation Ateliers

Maison 21G has introduced exclusive Perfume Creation Workshops for VIP customers of Infiniti in Dubai and Lamborghini in Singapore. These intimate gatherings offer small groups of VIPs the opportunity to explore the art of perfume crafting, resulting in a fragrance that mirrors their individual taste and the esteemed principles of Infiniti and Lamborghini. This hands-on encounter brings an unforgettable and profoundly personal dimension to their luxury automotive experience.

The Ultimate Bespoke Gift for Rolls Royce VIPs

In recognition of the distinguished patrons of Rolls Royce, Maison 21G was commissioned to curate an exquisite luxury reed diffuser coffret with no limits for the fragrance, incorporating the rarest and most exquisite essences from around the globe. This tailor-made creation is intended to enhance the unmatched luxury of Rolls Royce, establishing a fragrant ambiance for their clientele that reflects the brand's dedication to perfection and the distinct personas of its top VIPs, extending the memory of Rolls Royce beyond just a car.

Crafting Scents for Exclusive Private Showrooms

Maison 21G has conceptualised and executed custom fragrance solutions for Maserati and Lamborghini showrooms, meticulously tailoring the scent's intensity (after numerous trials to achieve optimal diffusion) to elevate the ambiance with sophistication and subtlety. Each visit becomes a sensory expedition reflecting the brand's ethos and rich heritage, fostering a warm, opulent setting that not only beckons potential buyers but also envelops them in the brand's essence, enriching the luxury car showroom encounter with an additional dimension.

Custom EDP for Maserati's MC20 Debut

In conjunction with the launch of the Maserati MC20, Maison 21G crafted a limited edition of bespoke Eau de Parfum (only 100 individually numbered pieces). Dubbed "made audacious," this unique fragrance mirrors the groundbreaking essence of the new car launch, featuring bespoke packaging and UV-printed bottles. It embodies the Maserati brand's intrinsic values of innovation and sophistication, functioning not only as a scent but also as a coveted collector's item commemorating the exclusive introduction of the MC20.

Elevate Luxury Experiences With Maison 21G

At Maison 21G, we recognize the transformative influence of scent on experiences. By introducing multisensory encounters to the luxury automotive realm, we're not only pioneering; we're enhancing the calibre of service and delight for high-net-worth clients. Our tailored services for luxury car marques transcend simple customization - they infuse the essence of the brand into the lives of their patrons, forging enduring impressions, distinctive experiential moments, and reinforcing brand loyalty.

Looking ahead, Maison 21G remains steadfast in its commitment to pushing the boundaries of luxury and personalization. Our journey thus far has been characterised by innovation, ingenuity, sustainability, and a profound grasp of the transformative potency of scent. We eagerly anticipate continuing this voyage, crafting bespoke scent encounters that celebrate the uniqueness of each brand and its esteemed clientele.

Please contact us at [email protected] should you like to open doors to the world of bespoke scents for your brand.